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Offering up a combination of The Old Spice Guy, The Most Interesting Man in the World and a dash of Chuck Norris, The Paso Robles Wine Alliance has a new spokesperson to promote their upcoming Zinfandel Festival, we like to call him “Paso Wine Man.”
In the new comedy spot, which debuted last Monday, just in time for online Super Bowl spots, we learn the origin of the Zinfandel grape as told by a handsome, larger-than-life rogue. Featuring veteran actor Casey Biggs, best known for his portrayal of Damar on Star Trek: Deep Space Nine and directed by Dina Mande of Juice Marketing in Paso Robles, Wine Man was a bicoastal collaborative effort between the Paso Robles Wine Alliance, Juice Marketing and NY based comedy writer Zay Amsbury.
We’re grateful to Grey Wolf, who provided the location (and wine!), our hot ladies, Gabrielle Valadon and Katie Hamblin, accordion player Tony Taranto and soccer players Joel Peterson, Scott Oberg and Chris Taranto
The first of a new series, Zinfandel — Paso’s Wine, explores the origins of Zinfandel from Tuscany to Croatia and serves as a teaser for the Paso Robles Zinfandel Festival, March 18 – 20, 2011.
Learn more at www.pasowine.com
View behind the scenes:
