Blog « Juice Media

Why Your Business Just Might Need a New Website

Posted Jan 31 2012 By: Dina Mande

The second in our series of videos explaining how to maximize your online marketing efforts. The foundation of a great integrated marketing plan is a well constructed, intelligent website. ( Miss the first video? http://bit.ly/rPUEdW )

Back in the day, you used to be able to build a new site for your business and not touch it for a couple of years.
Today’s sites, however, need to be updated frequently and work with online tools to connect your brand to your customers in a meaningful and memorable way. A site backed with strategy will:

Build brand awareness
Increase web traffic
Result in sales

Take a look at our checklist and if your site doesn’t have all these features, give us a call about upgrading to a new site powered by Juice:

Today’s sites should be based on a content management system, allowing you to make changes to your website yourself, even from your smart phone!
Include a blog for easy sharing and integration with online marketing tools
Site should display on a a smart phone or iPad (Flash is so 2004)
Build and integrate your email blast list
Convert site visitors to fans and followers
Include 50% photos and 50% rich SEO text
Contain complete analytics to understand your traffic sources and track your results

“The customer feedback is glowing and we
couldn’t be more appreciative. your group excelled thru all of the challenges… Including, working with a
client that couldn’t always be there and looked to you for most of the
answers.

You make collaborating a breeze, the work is spectacular, and we are excited
about our continued partnership with you and everyone at Juice.” — Scott Wills, Denner Vineyards

Take a look at our website design portfolio

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Tags: website

Get pumped in 2012.

Posted Jan 11 2012 By: Kara Clark

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Over 100K Views and Tons of Press – Juice directs Zinfandel Festival Video for PRWCA

Posted Dec 10 2011 By: Dina Mande

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Offering up a combination of The Old Spice Guy, The Most Interesting Man in the World and a dash of Chuck Norris, The Paso Robles Wine Alliance has a new spokesperson to promote their upcoming Zinfandel Festival, we like to call him “Paso Wine Man.”

In the new comedy spot, which debuted last Monday, just in time for online Super Bowl spots, we learn the origin of the Zinfandel grape as told by a handsome, larger-than-life rogue. Featuring veteran actor Casey Biggs, best known for his portrayal of Damar on Star Trek: Deep Space Nine and directed by Dina Mande of Juice Marketing in Paso Robles, Wine Man was a bicoastal collaborative effort between the Paso Robles Wine Alliance, Juice Marketing and NY based comedy writer Zay Amsbury.

We’re grateful to Grey Wolf, who provided the location (and wine!), our hot ladies, Gabrielle Valadon and Katie Hamblin, accordion player Tony Taranto and soccer players Joel Peterson, Scott Oberg and Chris Taranto

The first of a new series, Zinfandel — Paso’s Wine, explores the origins of Zinfandel from Tuscany to Croatia and serves as a teaser for the Paso Robles Zinfandel Festival, March 18 – 20, 2011.

Learn more at www.pasowine.com

View behind the scenes:

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Tags: dina mande, juice, paso robles, PRWCA, Wine, Wine man, Zinfandel Festival

Holiday Open House Wed Dec 14 2-6pm

Posted Dec 2 2011 By: Dina Mande

All of us at Juice would like to thank you all for your friendship, your business and your great wine, food and inspiration. We’d like to wish you the happiest of holidays and a fun and prosperous 2012.

As we look back on 2011, we feel very fortunate to have shot over 50 videos, (some nationally recognized and award winning) built several new websites, created new logo designs, packaging and other social shenanigans. We’ve helped to generate marketing content+strategy+identity for clients ranging from wineries, a magazine, an electric car company, a four star resort, an art gallery, a furniture store, technology companies, spas and even a music festival. We created a series of mobile spots for Citibank and old-school tv commercials. Onward to more wine, more fun and 2012!

Join us for our Holiday Open House
Wednesday, Dec 14th 2-6pm
Wine, cocktails and holiday treats.
rsvp: chelsea@hellojuice.com

If you’re thinking of revving up your own marketing in 2012 and want to see how we can help, check out our video introduction and give us a call.

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Tags: entertainment, holiday, juice, media, paso robles, Wine

Juice: An intro and marketing case study

Posted Nov 22 2011 By: Kara Clark

At Juice, you may have heard we’ve got you covered for your all of your full service marketing and advertising needs. We eat, sleep and breathe solutions that will connect our client’s brands direct to their customers.

We know that an intelligently planned holistic strategy will pay off and we’re here to prove it. Juice presents our first Case Study client, the Paderewski Festival of Paso Robles. The 2011 festival will be held November 10-13, and will mark the 20th anniversary in Paso Robles. Concerts of solo piano, jazz and chamber music, an exhibit of Paderewski memorabilia, celebrations of local young musicians and lectures by experts are planned. Details and a schedule of events, as well as ticket reservations, can me made at paderewskifest.com.

CHALLENGE: The festival could use not only a modern update to their marketing materials and but also an integrated approach in reaching their audience online.

OUR PLAN IS THIS: Design some cool graphics that appeal to both the younger generations participating as well as long-standing festival goers. Let’s make this Paderewski a rockstar! Through an integrated marketing strategy involving both an online social media approach, offline traditional mainstream advertising and marketing and both traditional and digital publicity, we’ve gotten them:

Increased website traffic & social media presence
More Facebook Fans, Twitter followers, and YouTube visits
Complete analytics so they can track their progress
A video capturing the sounds and visual history
Artwork modernized for today’s audience keeping history alive
Merchandise worth buying
A program worth saving as a souvenir
A broader reach leading to more tickets reserved and some events SOLD OUT!
Plus more!

Check out the portfolio of work that built exposure and excitement for this brand.

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Tags: Case Study, Padereski Festival, paso robles, Print, Social Media, Wine

Harvest Weekend in Paso

Posted Oct 20 2011 By: Kara Clark

We are excited for Harvest Weekend in Paso Robles, October 21-23! More than 150 wineries are participating by hosting special events including BBQ’s, blending seminars, live music, winemaker dinners, and vineyard/winery tours. Search pasowine.com for specifics.

Still not convinced?
Paso Wine Man to reminds you to GET HERE… By any means necessary.

Juice is proud to have edited and directed the latest PWRCA produced video: Harvest, By Any Means Necessary. Special thanks to Wine Man Casey Biggs, Zay Amsbury the writer, and did you see that pig? Courtesy Brigit Binns. Also thanks to all our local actors!

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Tags: Casey Biggs, dina mande, Paso Harvest Celebration, Paso Wine Man, PWRCA

Thanks for voting!

Posted Sep 22 2011 By: Kara Clark

Juice is pleased to announce Wineman is #1 in Wine Spectator’s Annual Video Contest. That makes two wins in a row for a Juice-produced video and three years in a row for a video from Paso Robles. Score!

Congrats also to Dina Mande for “Divorce Honeymoon,” which took the #2 spot. Do you LIKE it?

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The 2011 Wine Spectator Video Contest – Go Vote for Paso!

Posted Sep 12 2011 By: Kara Clark

PLEASE CLICK TO VOTE for “Zinfandel – Paso’s Wine” and support Paso Robles and our growing wine region. Or….vote for Dina’s personal “Divorce Honeymoon” featuring beautiful imagery from her recent trip to Italy and France. Please pass the word!

For the second year in a row, Juice’s director and editor Dina Mande has shot and edited two of the nine finalists. Congrats again to last year’s winner, Joel Peterson for “Wine Is.” The year before the contest was won by Justin for “Paso Rap.” Yay for Paso!

Vote until Sunday, Sept. 18.
The Wine Spectator will announce the second and third runners-up on Sept. 19th.
The 2011 winner will be announced on Sept 20th.

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Tags: dina mande, Divorce Honeymoon, paso robles, Video Contest, Wine, wine spectator, Wineman

Welcome new Juice client, the San Luis Obispo International Film Festival

Posted Sep 8 2011 By: Dina Mande

We are pleased and proud to have been brought on to be part of the marketing team for the San Luis Obispo International Film Festival. Now in its 18th year, the Festival is ready to grow and we are brainstorming new and innovative ways to bring this beloved brand a broader reach and bigger spotlight. The first task was to design this year’s promotional brochure. Here, Kara our goddess art director and Chelsea, our rockstar account coordinator, celebrate another completed deadline.

Stay tuned as we unveil the 2012 SLOIFF Poster Art Contest, an exciting new way for designers, illustrators, photographers and other artists to compete to have their work selected to be the official Festival poster.

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Tags: client, Design, juice, media, paso robles, san luis obispo film festival

“Wine Is…” Takes First Place in 2010 Wine Spectator Video Contest

Posted Aug 21 2011 By: Dina Mande

High five, pull those corks and salud, everyone. “Wine Is…” took first place!

It was amazing to work on a project that encompassed so many of our favorite faces and places of Paso Robles, especially Joel Peterson who came up with the genius idea of posing the question, “What is wine?” A big thank you and hug to Hope Family Wines who invited us to shoot and edit. Thanks to the Wine Spectator for creating such a fun contest. Click to read the full article.

Shot in the Summer of 2010, we visited a ton of wineries and restaurants and talked to 35 winemakers and sommeliers who finished the sentence Wine Is…
Their answers were touching, funny and mostly true. Most of all, the video seems to be a motion time capsule of the wonderful people who are passionately creating their wines in this unique winegrowing region.

Joel’s concept was simple and brilliant. One appreciative viewer wrote to us, “The idea of asking winemakers and wine lovers a simple question, what wine is to them, borders on genius, and the result is there to prove it.”