At Juice, you may have heard we’ve got you covered for your all of your full service marketing and advertising needs. We eat, sleep and breathe solutions that will connect our client’s brands direct to their customers.

We know that an intelligently planned holistic strategy will pay off and we’re here to prove it. Juice presents our first Case Study client, the Paderewski Festival of Paso Robles. The 2011 festival will be held November 10-13, and will mark the 20th anniversary in Paso Robles. Concerts of solo piano, jazz and chamber music, an exhibit of Paderewski memorabilia, celebrations of local young musicians and lectures by experts are planned. Details and a schedule of events, as well as ticket reservations, can me made at paderewskifest.com.

CHALLENGE: The festival could use not only a modern update to their marketing materials and but also an integrated approach in reaching their audience online.

OUR PLAN IS THIS: Design some cool graphics that appeal to both the younger generations participating as well as long-standing festival goers. Let’s make this Paderewski a rockstar! Through an integrated marketing strategy involving both an online social media approach, offline traditional mainstream advertising and marketing and both traditional and digital publicity, we’ve gotten them:

• Increased website traffic & social media presence
• More Facebook Fans, Twitter followers, and YouTube visits
• Complete analytics so they can track their progress
• A video capturing the sounds and visual history
• Artwork modernized for today’s audience keeping history alive
• Merchandise worth buying
• A program worth saving as a souvenir
• A broader reach leading to more tickets reserved and some events SOLD OUT!
• Plus more!
  

Check out the portfolio of work that built exposure and excitement for this brand.