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Juice produces Zinfandel Festival Video for PRWCA

  Photos by Juice

Click to read the SLO Tribune article and the NY Times mention here.


We are thrilled to have collaborated with the Paso Robles Wine Alliance on the first of several promotional videos. Offering up a combination of The Old Spice Guy, The Most Interesting Man in the World and a dash of Chuck Norris, the PRWCA has a new spokesperson to promote their upcoming Zinfandel Festival, we like to call him “Paso Wine Man.”

In the new comedy spot, which debuted the Monday after Super Bowl, we learn the origin of the Zinfandel grape as told by a handsome, larger-than-life rogue. Featuring veteran actor Casey Biggs, best known for his portrayal of Damar on Star Trek: Deep Space Nine and directed by Dina Mande of Juice Marketing in Paso Robles, Wine Man was a bicoastal collaborative effort between the Paso Robles Wine Alliance, Juice Marketing and NY based comedy writer Zay Amsbury.

We’re grateful to Grey Wolf, who provided the location (and wine!), our hot ladies, Gabrielle Valadon and Katie Hamblin, accordion player Tony Taranto and soccer players Joel Peterson and Chris Taranto.

Click here to purchase tickets for the Paso Robles Zinfandel Festival, March 18 – 20, 2011

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