The team at Juice is incredibly pleased to have been given the task to brand the Paso Robles Jazz & Wine Festival. As you know, jazz festivals are not simply about the music, but also about the poster. Think of the New Orleans Jazz Festival, or Monterey Jazz Festival. The first thought that springs to mind might be a mental snapshot of the posters. Our thoughts with the First Annual Paso Robles Jazz & Wine poster, is that it represents a “birth.” What better way to depict it than a baby grape vine in the shape of a treble clef?

For subsequent years, we picture being able to feature original paintings and artwork of local artists.

We love jazz and can’t wait for this first event. Thank you, Mr. Mark Zekanis, who is working so hard to bring this event to Paso.